You searched for: "*"

The results has been filter on Authors containing Sandro Mesquita.
ANA has found 2 results for you, in 128 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Deployment and implementation of the Audience Measurement System (AMS) in Latin America

DIRECTV Latin America has worked with NDS to implement a Smart Card / Set Top Box based Audience Measurement System (AMS). The system can provide most of the advantages of a standard set meter while allowing simple, cost-effective deployment to...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: David Samson, Sandro Mesquita, Mark G. Welsh
June 17, 2003
×

Citation

Samson, Mesquita and Welsh (2003a, June 17). Deployment and implementation of the Audience Measurement System (AMS) in Latin America. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/deployment-and-implementation-of-the-audience-measurement-system-ams-in-latin-america


Research papers

Subscriber loyalty measurement and management throughout Latin America

This paper describes a subscriber loyalty measurement and management program jointly developed by Galaxy Latin America and the Burke which encompasses varied national regional and language differences while addressing the indicators that are...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Cary J. Nadel, Sandro Mesquita
Company: Burke, Inc.
June 15, 1999
×

Citation

Nadel and Mesquita (1999a, June 15). Subscriber loyalty measurement and management throughout Latin America. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/subscriber-loyalty-measurement-and-management-throughout-latin-america